Black Friday Has Come To Britain And It Looks Like Hell On Earth
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lotsoflust61000 45yo Moreno Valley, California, United States
What is happening to us?
Everyone seems to be acting like this is normal in Britain at this time of year.
But it's not. For a start, Black Friday is American: It's the day after Thanksgiving, when their retailers bring in heavy discounts on products. And it really only started to become a thing in the UK last year, when Amazon and Asda (which is, unsurprisingly, owned by an American firm), went big on it.
And now this is happening. Seriously.
This is what the End of Days will look like.
There were cheerleaders in Asda. Actual cheerleaders.
Here's someone buying a load of TVs.
(All of these depressing Vines are by Financial Times reporter Kadhim Shubber.)
This appears to be some ladies fighting over underwear :(
Here's some horror from Dundee.
In this video you can see a woman straddling a TV like it's a horse.
This video comes from Good Morning Britain reporter Richard Gaisford.
According to The Telegraph: "Police were called to four supermarkets in London as people gathered at Tesco stores in Edmonton, Willesden, and Surrey Quays and an Asda in Capitol Way, Edgware."
Tesco, Western Avenue, Cardiff.
Matthew Horwood
The BBC reported that police were called to 10 supermarkets overnight, with Greater Manchester police making "at least two" arrests and having to close a store in Trafford.
Here's a Vine in which Guardian journalist Rupert Neate is told off by a security guard in Tesco for filming the carnage.
Police also attended a Tesco store in Cardiff.
It was in Western Avenue. Shortly after the sale started fighting broke out and police were called, and Tesco staff were forced to temporarily suspend sales.
Matthew Horwood
There's some evidence from the US that all these people might be wasting their time.
However, speaking on Radio 4's Today programme, Rahul Sharma, director at retail consultancy Neev Capital, said there were some good deals to be had.
Matthew Horwood
He told the show: "Retailers discount about 20% so they don’t have to discount 50% on Boxing Day. ... [You get] sales that wouldn't have happened. People like the drama."
Matthew Horwood
John Lewis has entered the fray because it feels obliged to, always promising to be "never knowingly undersold". But many others, particularly smaller shops, are holding back and waiting to see what the consequences of such heavy discounting will be on the rest of the Christmas season.
Sigh.
LINK: The Best Of The Internet’s Reaction To British Black Friday Chaos
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